Web Development Case Study: Skin & Bone Studio
See how we helped Skin & Bone Studio increase their organic traffic by 100% in just 90 days with a custom website and SEO services!
Client Overview
Skin & Bone Studio is a tattoo studio located in Pembroke, MA that specializes in fine-line tattoos and piercings. This client was looking to develop a professional website to showcase their work while establishing a respectable online presence.
The Problem
During our initial consultation, the client stressed to us about the desire to have their first website built out along with added SEO services. Leaving us with the challenge of developing a user-friendly website that had no digital footprint. As the SEO campaign kicked off we saw great movement, but recently the client moved their physical location forcing us to re-optimize the entire website. Before the move, this client was seeing over 600 monthly organic users.
The Solution
During our web design we ensured to implement key aspects to increase overall user engagement. That includes seamless navigation and a gallery page for each tattoo artist to show off their recent tattoo work! We used Squarespace to build and optimize this site seamlessly. We also implemented an SEO strategy targeting keywords like “fine line tattoo artist in Pembroke, MA” & “fine line tattoo artist near me”.
The Results
In just 3 months, Skin & Bone Studio saw a 101% increase in organic traffic and over 47.8 thousand impressions. Their website now ranks in the top 3 of Google search result pages for 49 out of 108 total keywords.
Before & After
Organic Traffic
Clicks & Impressions
Keyword Rankings
Key Takeaways
Our experience as a team made ranking and increasing this client’s new website possible. We were able to display professional web design tactics to keep users engaged as they browse for the right fine-line tattoo artist for their next tattoo. We were also successful in deploying proper SEO practices to boost our rankings and visibility across Google search result pages. Ultimately allowing our client to reap the benefits of increased traffic and conversions.